For The Love Of Triathlon was created from a passion of spending the limited time we have, doing what we are passionate for.

Hi, I’m Brooke. A mom. A professional. A wife. A daughter. A friend. A dog mom. And a triathlete.

I fell in love with triathlon in 2010. I define myself as an athlete driven by passion and determination. After college, my fitness journey led me from weightlifting in the gym to discovering the thrill of indoor cycling classes, eventually becoming a cycle instructor. Encouraged by a fellow cyclist, I ventured into outdoor rides, igniting a newfound love for cycling. Combined with my joy for swimming, it wasn't long before I set my sights on triathlons. Starting with a local "Y Tri", I was instantly hooked. I'm a very systematic person, so I steadily progressed from Sprint to Olympic distances, culminating in completing my first half-ironman in 2012 and my inaugural Ironman in 2016. To date, I have completed 44 triathlon races, including 8-70.3 distance races and two full IRONMAN (Vineman 2016 / Florida 2017).

The challenges of triathlon racing fuel me – the camaraderie on race day, the mental fortitude required, and the profound perspective gained through Ironman training. As a busy full-time working mom, triathlon has become my refuge, a source of joy and determination amidst life's demands.

Which is how this shop began... I was rifling through my overstuffed t-shirt drawer looking for a cool (fitted) tee to wear out to a casual dinner with my family. I was feeling proud of the obstacles I had recently overcame to complete a tough 70.3 race. All I found was an over-abundance of race tee's that I never wore. Feeling frustrated, I set out to create stylish everyday triathlon apparel for women.

Becoming an entrepreneur in a field I'm truly passionate about, is an absolute dream come true. Thank you for visiting the shop, a venture born from a deep love and pride for triathlon. I hope you find inspiration in our apparel and embrace every challenge and triumph in your journey.